Retail 101®
An
interactive, applied workshop that is tailored
to fit
your retail organization.
Topics
TEC
superimposes the basic concepts of retail with your terminology,
roles and responsibilities, technological systems, and the
very things that give you your competitive advantage.
Included are practical store visits to help participants
apply the lessons from the workshop.
TEC also offers to evaluate the business impact of
the class and to measure changes in on-the-job behavior to
compare the costs of Retail 101 with its benefits.
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The
workshop is preceded by a practical exercise to understand the feelings, opinions and attitudes of their own customer,
by becoming customers themselves |
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We include an overview of retail, the role that technology
plays, and basic retail terminology |
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The workshop
consists of a variety of group discussion, individual
and group activities, and case studies to explain the
six components of the SKU Life Cycle: Understand, Plan,
Buy, Move, Sell and Pay |
- Understand:
Understand your company and its strategic plan; use
market research and analysis to understand consumer
behavior, target markets, trade areas, competition,
and site selection
- Plan:
Learn basic retail calculations, what loss prevention
really means, and how effective financial, human resources,
and assortment plans are critical to giving a retailer
the competitive advantage
- Focus:
Focus on sourcing and vendor relations, item setup
/ management, and inventory management and replenishment
- Move:
Learn about the processing of merchandise: pre-ticketing,
transferring, returning, receiving, and stocking
- Sell:
Participate in a team case study presenting the various
selling components: advertising, in-store marketing,
pricing, merchandise presentation, store layout and
appearance, and customer service
- Pay:
Learn
about accounts receivable, accounts payables
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Effective,
fun and energizing practical hands-on simulation exercises
are included to reinforce the various concepts and learning
points covered in the workshop.
Length of Workshop
Approximately
40 hours (five days) for the base course, and may vary depending
on client customization.
Recommended Audience
Designed
for all associates of retailers who need to know more about
the basic activities
and concepts involved in the sale of goods and services to
end consumers. This workshop can be added to new employee
orientation programs or offered to existing employees who
need to understand retailing concepts and processes to be
more effective in their jobs.
Recommended Class Size
Fifteen
to eighteen participants.
Participant
Materials
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Workbook |
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Retail
Glossary |
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Exercise
Scenarios |
Optional
Services
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Customized
Glossary |
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Roles
and Responsibilities, as defined by your retail organization |
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Your
specific technological systems |
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Course
Evaluation for Reaction & Planned Action, Learning,
Application, and Business Impact |
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